Searching for a Great Copywriter
If you wish to use the internet to make money, you'll need a site. That website must be well written, particularly if you're hoping it will generate an income. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A good copywriter can help you bring in more profits than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are created equal. Some have a lot of talent. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. The following are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter worth hiring is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the copywriter doesn't have his or her own website, how can they help you build yours? Examine the copy on this web site. If it is riddled with mistakes this is a terrible sign.
How well do you react to the copy on the copywriter's site? This goes beyond the simple discovering of grammatical and syntax errors. Does the site copy cause an emotional response as you go over it? Does it help you like the copywriter? Does the copy make you want to continue reading and discover more about the copywriter? Does it make you want to jump to hire them immediately? Does the website copy make you feel like you need to leave? recommended you read Does the copy push you to be upset? These are all very crucial reactions and they demand your attention.
Do some background research on the copywriter. Try searching for reviews on other online discussion boards and independent sites. It's very likely that the only reviews you are going to discover on the writer's web site are going to be glowing. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These pstings merit extra attention. You have to also request the copywriter to give you one or two references. Make sure that you follow up and really contact those references so that you can obtain an honest opinion from them.
See to it that you spend some time poring over the samples given by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is especially important if the copywriter is claiming to be an expert in a subject. When the writing feels like it was copied from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth hiring. It is important that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.